If you haven’t already heard, ‘Merica will be release October 6th. It is a single malt and single hop American Farmhouse Ale with a citrus and spicy aroma. The Hallertau hops bring a bright citrus burst, and the Brettanomyces give the brew a juicy quality. You will find ‘Merica in 12oz bottles and 1/6 and 1/2 barrel kegs. It’s being debuted this time around with a new label, so we recently sat down with our own creative genius and Art Director, Colin Healey, to get his interpretation about what goes on our bottles, Merica specifically, and get to know him a little better. We asked Colin a few things about himself, his process, and his new label design for the upcoming ‘Merica release. Here’s what he had to say.
First, tell us a little about yourself.
CH: I do some freelancing when I can, but Prairie is a full-time gig. I also play doublebass with a local sympnony. I’m very lucky to be doing both of these things as a career. I recently took a few airbrushing classes. It’s fun to learn the tools and skills that technology is replacing.
This isn’t the only art you do, right? What is your favorite kind of style?
CH: My favorite art movement is probably Les Nabis. This is sort of like a post-impressionist avant-garde thing that happened in France. Painting by Edouard Vuillard and Paul Serusier just hit home for me. I like to imagine what it would have been like to live in France during 1890s-1910s.
Where do you get your inspiration for your labels?
CH: Inspiration can come from anything. A favorite place of mine is a used book store in Tulsa. I’ve come across some super weird books there.
I noticed a couple of nods to U.S. History and some British iconography, anything you’d like to say about that?
CH: These are just some of the visual associations I have with our country. And probably because I love history, too. Just like the previous version of the label, there’s a lot of redneck related things because that’s always easy to poke fun at. It’s interesting that people can be proud of their own ignorance and create an identity around it. And of course there’s extremists on all sides of the political spectrum. Capitalism puts the individual against everyone else. The funny thing is that we are all wanting the same things essentially, it’s just at what cost?
Do you have a favorite label you’ve worked on?
CH: Actually, this new ‘Merica label could be my favorite. Or the label for Limo Tint. Both just turned out really well. The dimensions of beer labels make it difficult to find a composition that works, especially when you factor in a logo, beer name, and description, all within about 2.5” of space. So probably the fact that the art is stretched around the bottle is what makes them successful in my opinion.
You can look for Colin’s latest label masterpiece on bottles of ‘Merica in the next couple of weeks!